Brand Launch

To reposition a leading international FMCG brand towards a younger demographic.

Client

Agency / Anon

Services

Sound & Audio
Multi sensory experience

Skills

Branding
Environmental
Identity
Packaging
Print
Typography

To reposition a leading international FMCG brand towards a younger demographic. A brand world was created within a hotel conference suite, the room was completely skinned with graphics, including a false floor and fabric ceiling. This helped the brand managers circulating the space to be completely immersed in the mind of the consumer. A mix of digital graphics sound, video, lighting effects, product and drinks bar ensured multi-sensory experience.

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