RSA (Royal & SunAlliance)

To develop a leading brand in the home moving market by uniting twelve regional estate agencies under one brand.

Client

Agency / Fitch

Services

Complete identity re-brand

Skills

Branding
Digital
Environmental
Identity
Print
Web-Design

To develop a leading brand in the home moving market by uniting twelve regional estate agencies under one brand by creating a friendly, approachable brand that was seen as a trusted advisor. Sequence name and identity was created to reflect the dynamic nature of the services. The identity created consists of a ‘circles’ symbol that reflects the ‘start to finish’ service that is used throughout all marketing communications, the website and the in store environment. The consumer-facing brand most commonly known in London is Barnard Marcus.

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