Wagamama

Creating a brand manual which documents and advises on all aspects of the Wagamama identity.

Client

Agency / Harrison Fraser

Services

Identity Branding

Skills

Branding
Illustration
Packaging
Print

Creating a brand manual which captures all aspects of the Wagamama identity. Harrison Fraser acted in a role of ‘brand guardian’ to help Wagamama engage its employees in how best to communicate its brand identity of a unique dining culture and one rich in rituals.

The brand book covers all brand vision communication, 2D printed design and 3D environmental design and operational guidance.

PLEASE NOTE: Work carried out and commissioned for Harrison Fraser – All rights reserved to Harrison Fraser

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